Safeguard is New Zealand’s leading publication on the management of workplace health and safety.
We have produced this magazine for over 10 years. As part of the Reuters portfolio and only available on subscription it must be a compelling read and the design and layout must reflect its position as a leading publication and with the recent redesign it does.
The task was to get the market to try and new range of RTD’s in a very crowded space over the summer period. The chosen channel was in-store POS – as this is where the purchasing decision is made. A quality gift with purchase offering lifted sales across both skus and was instrumental in securing additional outlets stocking the products.